Philadelphia, PA, October 23, 2007––Styky, a new mobile application that leverages the
mobile phonebook to send, share and save mobile content, is poised to provide
advertisers with unprecedented opportunities to reach young consumers through the use
of mobile couponing.

Styky, which is targeted to college students and young professionals ages 18-34,
capitalizes on the phenomenal popularity of social networking. “Designed specifically for
mobile devices, Styky goes beyond the confines of popular web-based social networking
applications to cultivate a user’s primary information source, their mobile phonebook, as
a hub for targeted advertising promotions,” said Kunal Gupta, the driving force behind
Styky and CEO of Fone2Fone, Inc., the company that developed the application.
Styky’s mobile couponing, called ‘Steals’, allows users to access coupons that match
their specific interests—food, entertainment, nightlife and others. Steals is a consumerdriven
advertising model in that the users themselves decide when and where to retrieve
coupons vs. a push model from the advertiser. Users redeem coupons easily and
conveniently by displaying their mobile phone screen to participating advertisers.
Gupta is quick to point out the exceptional reach that can be achieved as a result of
Styky’s viral nature. “Our network grows each day as friends refer friends. New users
who join the network have immediate access to Steals. The ability to share
content––including coupons––is what ultimately fuels the continued growth and
popularity of Styky. Users can enjoy sharing great promotions with their network of Styky
buddies,” stated Gupta.

Styky, created by Fone2Fone, Inc., is a mobile social networking application that
uniquely combines social networking, contact updating and backup, and mobile
couponing in one convenient application. Designed and optimized specifically for mobile
platforms, Styky is one of the only mobile applications that uses an individual's mobile
phonebook as the basis of their social network. The application is available on AT&T, TMobile,
and Sprint and runs across a growing number of mobile platforms. For more
information, text “4STYKY” or visit http://www.styky.com/.

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Editor's Note: Kunal Gupta, CEO of Fone2Fone, Inc., the company that developed
Styky, will be attending the CTIA conference and be available throughout the duration of
the event to accommodate requests for interviews. To speak with Kunal, please call 610-
687-2200 or email fcarb@markitects.com. Additionally, a complete media kit can be
viewed and downloaded at www.styky.com/press.