MentorTech Ventures | Early Stage Venture Capital Fund

New Mobile App Provides Easy, No-Cost, Phonebook Backup for Facebook Users

Published Tuesday, October 23, 2007
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Philadelphia, PA, October 23, 2007––Styky, a new mobile application that provides
easy, no-cost phonebook backup, updating and restoration, is now available through
Facebook. One of a select group of new products that earned a coveted spot to debut
last month at the internationally recognized TechCrunch expo, Styky saves users from
the worry of losing vital contact information if or when a mobile phone is lost or stolen.
Styky’s entree into Facebook comes at an opportune time for its users. “There are over
500 active “I lost my phone number” groups on Facebook. We immediately knew that we
would be able to address this unmet need for an effective, practical and free solution for
phonebook backup,” said Kunal Gupta, the driving force behind Styky and CEO of
Fone2Fone, Inc., the company that developed the application.

"The synchronization between Styky and Facebook is unique. Styky does much more
than just store phone numbers: it actually “talks” to a user's phone and eliminates the
nuisance of ever having to manually re-enter a phone number again. In addition, Styky
allows Facebook users to easily share phone numbers––again without the
inconvenience of manual entry," said Gupta.

In addition to phonebook backup and automatic updating, Styky offers other highly
desirable functions at no cost. Leveraging the mobile phonebook to build a social
network, Styky is also able to provide its users with the ability to share and save
messages and photos, as well as search for and share mobile coupons for a wide
variety of products and services.

To access Styky Phonebook from Facebook, simply go to mobile applications or type
Styky in the site’s search box. Currently, the downloadable mobile application is
available on AT&T, T-Mobile, and Sprint and runs across a growing number of mobile
platforms. Styky can also be accessed from the web. For more information, text
“4STYKY” or visit http://www.styky.com/.

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Editor's Note: Kunal Gupta, CEO of Fone2Fone, Inc., the company that developed
Styky, will be attending the CTIA conference and be available throughout the duration of
the event to accommodate requests for interviews. To speak with Kunal, please call 610-
687-2200 or email fcarb@markitects.com. Additionally, a complete media kit can be
viewed and downloaded at www.styky.com/press.

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