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Good Taste: How Philly Startup First Flavor is Changing the Advertisng World February 25, 2009
Phillypreneurs
Now their Peel ‘n Taste® technology is all the rage in ‘tryvertising' with the food, beverage and oral care industries. Brands like Diageo - Captain Morgan, Beam Global Spirits & Wine - HornitosTM, Campbell Soup Company - V-Fusion®, Skyy Spirits - Skyy InfusionsTM , Florida - TobaccoFreeFlorida.com , Welch Foods - 100% Grape Juice, Old Orchard - Healthy Moment Fruit Juices, Sunny Delight Beverages - Elations®, Church & Dwight - Arm & Hammer®, CBS - Cane TV Series Launch Promotion are lining up to use the new technology in future campaigns.