Investing in Early-Stage Technology companies out of PENN

MentorTech Ventures

Investing in Early-Stage Technology companies out of PENN

MentorTech Ventures

First Flavor Launches Peel 'n Taste(R) Flavor Strips

09/5/2007

First Flavor Inc. announced the launch of its Peel 'n Taste(R) flavor strips and the kick-off of the first- ever taste-driven advertising campaign with CBS Television. CBS is using the patent-pending, compact and edible Peel 'n Taste(R) dissolving flavor strips to offer readers of Rolling Stone magazine a non-alcoholic Lucia Duque Rum mojito strip. This campaign is part of CBS' preview of the new fall television series Cane starring Jimmy Smits. Set in South Florida, the drama will chronicle the intrigues of a large Cuban-American family running the successful Lucia Duque rum and sugar business. Setting a new standard for innovative marketing and brand differentiation, this multi-sensory campaign will directly reach Rolling Stone readers and offer them a unique opportunity to experience Cane. The Peel 'n Taste(R) flavor strip for Cane is included in the New York and Los Angeles editions of Rolling Stone, available on newsstands this Friday, September 7. The insert includes a thin, tamper evident pouch with a rum mojito-flavored dissolving taste strip. Readers simply place the edible strip on their tongues to enjoy the full-flavor taste experience of a rum mojito, without any of the sugar, calories or alcohol. The insert was placed by Initiative, a media, marketing and digital agency working with CBS to develop the campaign for Cane.