« Back to News

Curalate Introduces Analytics For Visual Social Media on Pinterest and Instagram

February 19, 2013

A picture might indeed be worth a thousand words as visual social networks Pinterest and Instagram continue to grow. But how do analytics change when photos say more than text?

Curalate released a visual analytics product today to answer that question — the first analytics solution to consolidate both Instagram and Pinterest reports in a single dashboard.

“Images drive emotions with an immediacy that no other medium offers,” Apu Gupta, Curalate’s CEO and co-founder said in a statement. ”We’re helping brands see the bigger picture — to engage audiences across networks based on what’s most relevant rather than what’s most recent.”

Read the rest of the article on VentureBeat