Google Acquires Channel Intelligence For $125M
February 06, 2013
Google continues to enhance its business in e-commerce and providing a portal for users to search and find things to buy alongside ads for those products. Today it was announced that Google has bought Channel Intelligence, a provider of technology to companies to enable customers to buy their products online, for $125 million in an all-cash deal.
CI is active globally in 31 countries, working with 850 retailers like Best Buy and Target. It has also been a partner of Google Shopping for years already, specifically on its Return On Ad Spend (ROAS) with Product Listing Ads (PLAs) products.
The rise of a number of sites offering free services, with revenues generated via referral networks alongside those services, has boosted Channel Intelligence’s star. In addition to working with Google, CI also integrates with other platforms like Facebook’s and provides widgets that companies can run alongside products covering services like giving options for sites to buy a particular product (“Where-to-Buy”), where to find a particular product (“Product Search Engines”) and an e-commerce back end (“Shopping Engine”).